Imzaan Mustapha

Central Park

Visual identity for New York City’s Central Park Conservancy.
Environmental Design Animation Branding
About the project

This project involved creating a refreshed visual identity for the Central Park Conservancy, including social media, billboards, and wayfinding materials. The focus was on making navigation clearer while keeping the overall look consistent through a unified system of typography and iconography.

Updated the visual identity for the Central Park Conservancy.

Designed a wayfinding system that helps visitors navigate the park more easily.

Created a consistent look across the park’s typography and icons.